collection
A journey across Five Continents
Effei is a tribute to Burkina Faso, Bali, Mexico, Venice, and Australia. A collection that celebrates the cultural traditions of each country through the research and the use of handcrafted and locally made fabrics. Garments designed and created entirely by hand according to high sartorial standards of Made in Italy quality. Each collection consists of: vest, bucket hat and bag. We also designed Skyline and Wanderlust, 100% certified organic cotton t-shirts with embroidered, hand-drawn graphics.
AFRICA: Bògò
A tribute to the textile craftsmanship of Burkina Faso through the use of a fabric composed of the earth, rivers and sunshine of Mali.
Some of the oldest African textiles still in existence have been discovered at the archaeological site of Kissi in northern Burkina Faso.
Bògò celebrates Burkinabé textile craftsmanship with a fabric generated by the land, rivers and sunshine of Mali, where artisans have never failed to pass their traditional technique from generation to generation.
Bogolan is a symbol of national pride and in the Bambara language literally means “made from mud.” In fact, the process involves a long preparation of the dye, made with clay, leaves and water. These fabrics were originally used by hunters for camouflage. According to one legend, a woman discovered these textiles when she inadvertently stained her clothes with soil and realized that the marks were indelible. The textiles are hand-painted with motifs and symbols from the local tradition. This is an ancient process, dating back to the 12th century, using indigenous, environmentally sustainable and biocompatible materials and techniques.
Effei collaborates with Gie Cabes for the production of its handicrafts. Gie Cabes is a collective of textile artisans whose goal is to promote handicrafts from Burkina Faso and Mali by creating a reliable production chain and providing employment opportunities for marginalized communities.
Design: Bògò
Material: hand painted cotton
Composition: 100% cotton
Lining: 100% certified organic cotton
ASIA: Malam
Malam celebrates the Balinese technical tradition of Batik. The fabric is handmade from Mangrove plants and decorated with natural dyes
Bali, known as the Island of the Gods, is a small tropical island south of the equator between the sea, forests and volcanoes.
Malam is produced using Batik, a traditional Balinese textile technique whose name is derived from “ambatik”, meaning fabric with many drops. It is a very ancient technique, practiced in Indonesia, southern India and other regions of South Asia since the 5th century. It was once used for religious ceremonies, while today it is widely used in fashion and interior design.
Batik is a fabric, usually made of cotton, decorated with an ancient technique that makes batik one of Indonesia’s main handicrafts, but also a fine art form. The fabric is handmade and made from beeswax and natural dyes such as mangroves and other plants. Once the design is created, the wax is used to cover the parts not to be dyed. Then the fabric is dipped into the dye, and once dry, the wax is removed in hot water.
For the production of our garments, Effei collaborates with Yagasu, an Indonesian nonprofit organization committed to the development of local handicrafts and the preservation of cultural traditions.
Design: Malam
Material: hand painted cotton
Composition: 100% cotton
Lining: 100% certified organic cotton
AMERICA: Otomi
Otomi celebrates the Mexican tradition of embroidery, handmade by women in native communities.
Mexico is known for its diverse landscapes that feature mountains, volcanoes, desert and jungles, archaeological sites, and crystal clear beaches. It reflects the country’s history in which Indian and Spanish elements are mixed.
Otomi celebrates Mexican culture and the traditional art of embroidery on cotton. Otomi women are known worldwide for their hand-embroidered textiles in which colors reflect important social and cultural values. The Otomi ancestors, who have inhabited the highest mountains in the Sierra Madre for centuries, have created the most amazing drawings, taking months to finish their work.
The process begins by preparing organic cotton fabric that is naturally dyed with flowers, plants and vegetables.
The one we selected is made by Mexican artist Maria Garcia, who draws freely on the fabric without using stencils. Once the embroidery is finished, the fabric is washed by hand, left to dry in the sunlight, and ironed immediately afterwards.
Design: Otomi
Material: hand embroidered cotton
Composition: 100% cotton
Lining: 100% certified organic cotton.
Europe: Salizada
Salizada celebrates the craft tradition from Italian velvet. Made through fabric collections from the oldest and most prestigious Venetian workshops.
Venetian craftsmanship is known not only for glassblowing, but also for velvet and silk.
Velvet, the richest and most precious fabric, originated in the 13th century in the East and reached Europe in the 15th century, becoming present in all the most established Italian centers, particularly Venice and Florence, where this technique is still handed down. Threads and colors are interwoven to create a unique design and to preserve the ancient local art of traditional textile processing.
With Salizada Effei is concretely committed to supporting Made in Italy craftsmanship.
Design: Salizada
Material: Venetian velvet
Composition: 44% cotton, 50% viscose, 6% metal
Lining: 100% certified organic cotton
Australia: Uluru
Uluru celebrates Australian culture through textiles that reproduce the artworks painted by Native Australian communities.
Uluru is the largest single rock in the world and the second largest monolith, a sacred site for Australian Aborigines. It is located in Uluru-Kata Tjuta National Park and its formation is thought to have begun about 550 million years ago.
Uluru celebrates Australian culture through textiles that reproduce the artwork painted by Australia’s native communities. Each artwork traditionally consists of thousands of dots that can take hundreds of hours to fill the background.
The dots symbolize stars, sparks, and scorched earth to bring back the earth’s connection to the ancestral world.
The designs are from original paintings purchased directly from the artists with the aim of maintaining and promoting Australian Aboriginal art. This particular pattern was made by Tanya Price, an Aboriginal designer from a family of artists in Utopia, northern Australia.
Design: Uluru
Material: cotton
Composition: 100% cotton
Lining: 100% certified organic cotton
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